Masía de la Hoya derives from “Masía” which is the type of building characteristic of the eastern part of Spain, and “hoya” which means in a valley. The haçienda “Masía de la Hoya” is situated near Segorbe, a village in the province of Castelló in the eastern part of Spain. It is located in the Sierra Calderona, and it has 78 Ha. of which 27 Ha are at present cultivated. According to the deeds, which date from 1884, the estate was bought to the Spanish Government which had previously belonged to the Church.  The description in the original documment says “vinyard with a wine cellar, wine deposits, and a wine-press... and the land which was planted with twenty hectares of  wine-grapes, two hectares and fifty areas with young wine-grapes, two hectares with carob trees (Ceratonia siliqua), fifty areas are dedicated for a vegetable orchard and the rest as bare forest”.

Given its location in an isolated valley sorrouned by mountains the haçienda has the perfect geographical conditions to secure healthy crops, since there are no possible means of contamination from neighbouring plantations. Respect for the environment and a max optimisation of its own water resources from the well located within the vinyard, has made us to provide a drip irrigation system. 
Wine in this part of Spain has been produced for centuries, but it was the phyloxera plague of 1910-1915 which halted wine production for over a century. After much research and investment the haçienda Masía de la Hoya has now returned to its former use. Planting new virus resistant wine-grape varieties and refurbishing the wine cellar and its deposits with state-of-the-art technology allows us to produce a wine of high quality -- maintaining chemical additives to the minimum.

From 2002 plantation of the vinyard started with high quality “BASE”  material in 6 Ha. with the following varieties: Tempranillo, Cabernet Sauvignon, Merlot, Syrah, and Garnacha. At present we have successfully planted 15 Ha., with more Tempranillo, Merlot, Syrah and Monastrell (Mourvedre).
Planting patterns also follow the traditional systems: either one line espaldier or lire shapped, that is in two parallel lines in order to gather the max. number of bunches paying special attention to its size aiming at smaller which produce less compact berries which aret he key to maximum quality wines.

Production has been stable at 7 Tn./Ha. in order to keep a tight control which will be reflected in the quality.